5 Lessons from Coca Cola’s New Content Marketing Strategy

Helicopter Delivers Aston Martin - Video

CardozoReview: Helicopter Delivers Aston Martin - Video

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Helicopter Delivers Car

CardozoReview: Hot & Sexy Videos - Exotic Cars & Girls

Vehicle Shippers in the air by helicopter for promotional purposes is nothing new in the world of exotic luxury and sports car brands, as we've seen it being done many times in the past.

Nevertheless, Aston Martin can lay claim to being the first to place a car onto the helipad of the world famous 'Burj Al Arab' hotel in Dubai, which sits 1,000ft above the ground at the top of the sail-shaped building, as part of its ongoing celebrations for its 100th birthday.

The car Aston Martin landed on the helipad is the brand's current flagship coupe, the new 2013 Vanquish.

Speaking from the top of the hotel, Aston Martin CEO Dr Ulrich Bez said:

“It is with great pride that we continue our centenary celebrations in such unique manner in the city of Dubai. Today we are achieving another world first – one of many for Aston Martin over the years. This is a true feat for Aston Martin and a fantastic way to begin a new century of global success for our iconic brand.”

Head past the break to watch the video and if you wish, take a look at two lists released by Aston Martin, one informing us about 10 things we may or may not about the company, and the other highlighting some of its historic moments in the last 100 years. Checkout the CardozoReview for more updates on awesome vehicle deliveries.

See Original Article Here

Mark Zuckerberg News - New Push For Immigration Reform

Mark Zuckerberg, chief executive of Facebook, will be on to discuss his new push for immigration reform.

With immigration reform still on the agenda, many people have decided to make their opinions on the issues clear. One of those people, who really has no say in any decision making process, is Mark Zuckerberg. The creator of Facebook was at an event this week called “Hackathon” promoting his ideas about the American immigration system, specifically amnesty.
The event hosted at LinkedIn’s headquarters invites 20 young immigrants who came to the country illegally as children (Dreamers) to spend 25 hours coding web tools to advocate for immigration reform.

In his kickoff speech Zuckerberg said, “I think this is one of the biggest civil rights issue of our time…We’re at a pretty critical moment in the movement right now where it’s really important to keep pushing ahead.”

Zuckerberg recently started a political advocacy group that is funded by many of the tech industry’s biggest names. This group works to promote legislation that includes a path to citizenship for more than 11 million immigrants currently living in the U.S.


I guess Mr. Zuckerberg doesn’t really know the definition of a civil right. It is not a right for every citizen on this earth to be able to live in the United States. There is a process in place for people to enter this country legally, to provide the chance for opportunity. However, this country would not be able to sustain itself if anyone could come here whenever they wanted. The melting pot society is a great one. But if the U.S. can’t continue to be a place of opportunity due to a drain on our system with too many citizens, haven’t we ruined what America was supposed to be in the first place?

Cardozo Review: Why Snapchat Is Screwed - The 3 Billion Dollar Offer Turned Down!

Cardozo Review: How Snapchat went from Ashy to Classy.

Cardozo Review: Why Snapchat Is Screwed - The 3 Billion Dollar Offer Turned Down!

This week, Business Insider chief Henry Blodget wrote a post titled, "EXCLUSIVE: How Snapchat Plans To Make Money." With a juicy title like that, one couldn't help but click.

The disappearing MMS app, Snapchat, is as hot as a startup can be right now. Recent reports say its board turned down a $3 billion buyout offer from Facebook, even though Snapchat makes no money. The news has caused a flurry of speculation—what does Snapchat know that we don't know?—and hungry social media consultants and marketers are eagerly pointing to it as evidence that you should spend money on this, guys!

The fact remains: Snapchat itself doesn't make money. Facebook bid the $3b on it in order to eliminate the threat of a future competitor, not because it's a promising revenue source. Turning Zuck's money down means Snapchat's founders need to inch toward a real business or generate a real asset (like Twitter has), before the hype bubble pops.

I think they're screwed. Snapchat, I predict, will be the next Formspring or Chatroulette, that mega-hot thing that all the kids were on until suddenly they weren't.

Enter Henry Blodget, with the low-down on Snapchat's real revenue opportunity.

What could Mr. Blodget's "exclusive" info be? Thirty-one paragraphs into the post, he tells us.

Drumroll, please. . .

Advertising!

Take a minute to let that sink in. I know, it's a shocking idea, but leave it to a couple of twenty-year-old social network tycoons to think outside of the box and turn the business world on its head with... ads.

In Blodget's defense, he also suggested Snapchat could make money selling virtual goods, or upgraded digital trinkets you can send your friends via exploding text. Side note: virtual goods are the #1 way most game apps make money, so that's an obvious idea, too. However, few sustainable businesses of more than a dozen or so employees has been built on virtual goods. (Zynga, the most notable example of a virtual goods business, is in the stock market toilet.)

[UPDATE: As commenters have pointed out, Supercell is a huge company built on virtual goods. The jury is still out on whether it's built a sustainable business, but it is a good business so far. Also, a glaring omission of mine is Tencent, which makes money from virtual goods, among other things. But certainly no Western business has proven the model works sustainably outside of games. Thanks everyone, for the comments!]

Those two revenue models are not likely to uphold a $3 billion+ business in any sustainable way, without additional value generation of some sort.

As The New Yorker's Matt Buchanan pointed out, the reason Snapchat turned the money down is because its backers think it's going to be worth more than $3b in the future. They don't want another Instagram, which is now largely accepted as worth more than the $1 billion Facebook spent on it. I'll go a step further and suggest that maybe Snapchat's early shareholders gave up voting control on their board of directors when they took $20 million off the table in secondary shares this summer, and that the new investors are now the ones making the call not to sell while they can.

Or maybe they all really think they have a business opportunity. They have certainly built a cool product. But I'll contend that Snapchat's team missed its opportunity to make money by not taking the money, and that their business is ultimately doomed for the following reasons:

1) Snapchat's key feature is exactly the reason it can't become a business.

The core value of Snapchat is the messages one sends disappear into the ether. There's no data trail. Unfortunately, that means that there's nothing to lock users in the more they use it. Facebook, for example, is full of frustrated users who want to leave but keep an account because all their photos are there, all their conversations are there, and "what if someone needs to contact me?"

Snapchat, on the other hand, uses your existing address book on your phone. Your network is not locked up in the app. You can quit Snapchat tomorrow and still have your network. And your history of photos and conversations and data? The point of Snapchat is they're not there.

Not good if Snapchat's going to try to keep people around and "monetize" them.

2) Snapchat's technology is easy to replicate.

Exploding messages was novel when Snapchat came out, but the team isn't breaking new ground tech-wise. I think the "impermanence" of data concept Snapchat brought to collective attention is going to be important to the future of communication and the Web, but an exact replica of Snapchat's actual tech could be built by a couple of coders in a weekend. (Yes, Snapchat now has tons of servers and data-handling issues that require a lot of technical expertise, but again, we're not reinventing the wheel.)

That's a problem, because...

3) When Snapchat introduces ads, users will flee.

One thing the young generation that uses Snapchat is real adept at is avoiding advertising. Savvy web and mobile users, in general, are good at that. That's, coincidentally, why there's a huge movement in digital marketing away from brands serving banner ads and toward brands telling stories—content marketing.

Face it: kids don't like ads. As soon as Snapchat users start getting Snaps from Ford Focus and Citibank, they're going to start thinking Snapchat's about as cool as junk mail. The word they're going to use is Spam.

Sure, some advertisers will come up with really funny ads that won't bother users; they'll try to fit the medium. But it's going to ruin the user experience, and the users don't have a good reason to deal with bad UX.

(When that happens, I'm launching "Shanechat." It will be ad-free forever, and all the cool kids will come in droves! Although, a dozen other app-makers will probably beat me to it.)

Everyone's hyped about Snapchat because all the kids are on it. Adults don't understand it in the way they don't understand why kids would spend so much time playing Grand Theft Auto. That doesn't mean it's not a business. It's not a business because the only thing it has going for it is user growth, but that user growth is not generating any sustainable assets or lock-in. And "Well, you fusty adults don't understand it!" is not a good answer to, "How will you make money?"

Look, it may be easy to build an app, but it's hard to build a business. The Snapchat team is certainly working hard to create something that has an impact, and they're betting that they can be the next big thing. If they pull it off, it will be against serious odds and naysayers like me, and kudos to them. But if I were a betting man, I would put all my chips in against them.

Snapchat-backers and marketers may hate to hear this. But their comments will disappear after 5 seconds. :)

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Succesful Quotes - Are they concentrating on the quotes instead of what's really important?

Succesful Quotes - Are they concentrating on the quotes instead of what's really important?

1. Whatever the mind of man can conceive and believe, it can achieve. –Napoleon Hill
2. Strive not to be a success, but rather to be of value. –Albert Einstein
3. Two roads diverged in a wood, and I took the one less traveled by, and that has made all the difference.  –Robert Frost
4. I attribute my success to this: I never gave or took any excuse. –Florence Nightingale
5. You miss 100% of the shots you don’t take. –Wayne Gretzky
6. I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. –Michael Jordan
7. The most difficult thing is the decision to act, the rest is merely tenacity. –Emelia Earhart
8. Every strike brings me closer to the next home run. –Babe Ruth
9. Definiteness of purpose is the starting point of all achievement. –W. Clement Stone
10. The past is a ghost, the future a dream. All we ever have is now. –Bill Cosby
11. Life is what happens to you while you’re busy making other plans. –John Lennon
12. We become what we think about. –Earl Nightingale
13. Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails.  Explore, Dream, Discover. –Mark Twain
14. Life is 10% what happens to me and 90% of how I react to it. –Charles Swindoll
15. The most common way people give up their power is by thinking they don’t have any. –Alice Walker
16. The mind is everything. What you think you become.  –Buddha
17. The best time to plant a tree was 20 years ago. The second best time is now. –Chinese Proverb
18. An unexamined life is not worth living. –Socrates
19. Eighty percent of success is showing up. –Woody Allen
20. Your time is limited, so don’t waste it living someone else’s life. –Steve Jobs
21. Winning isn’t everything, but wanting to win is. –Vince Lombardi
22. I am not a product of my circumstances. I am a product of my decisions. –Stephen Covey
23. Every child is an artist.  The problem is how to remain an artist once he grows up. –Pablo Picasso
24. You can never cross the ocean until you have the courage to lose sight of the shore. –Christopher Columbus
25. I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. –Maya Angelou
26. Either you run the day, or the day runs you. –Jim Rohn
27. Whether you think you can or you think you can’t, you’re right. –Henry Ford
28. The two most important days in your life are the day you are born and the day you find out why. –Mark Twain
29. Whatever you can do, or dream you can, begin it.  Boldness has genius, power and magic in it. –Johann Wolfgang von Goethe
30. The best revenge is massive success. –Frank Sinatra
31. People often say that motivation doesn’t last. Well, neither does bathing.  That’s why we recommend it daily. –Zig Ziglar
32. Life shrinks or expands in proportion to one’s courage. –Anais Nin
33. If you hear a voice within you say “you cannot paint,” then by all means paint and that voice will be silenced. –Vincent Van Gogh
34. There is only one way to avoid criticism: do nothing, say nothing, and be nothing. –Aristotle
35. Ask and it will be given to you; search, and you will find; knock and the door will be opened for you. –Jesus
36. The only person you are destined to become is the person you decide to be. –Ralph Waldo Emerson
37. Go confidently in the direction of your dreams.  Live the life you have imagined. –Henry David Thoreau
38. When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left and could say, I used everything you gave me. –Erma Bombeck
39. Few things can help an individual more than to place responsibility on him, and to let him know that you trust him.  –Booker T. Washington
40. Certain things catch your eye, but pursue only those that capture the heart. – Ancient Indian Proverb
41. Believe you can and you’re halfway there. –Theodore Roosevelt
42. Everything you’ve ever wanted is on the other side of fear. –George Addair
43. We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light. –Plato
44. Teach thy tongue to say, “I do not know,” and thous shalt progress. –Maimonides
45. Start where you are. Use what you have.  Do what you can. –Arthur Ashe
46. When I was 5 years old, my mother always told me that happiness was the key to life.  When I went to school, they asked me what I wanted to be when I grew up.  I wrote down ‘happy’.  They told me I didn’t understand the assignment, and I told them they didn’t understand life. –John Lennon
47. Fall seven times and stand up eight. –Japanese Proverb
48. When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us. –Helen Keller
49. Everything has beauty, but not everyone can see. –Confucius
50. How wonderful it is that nobody need wait a single moment before starting to improve the world. –Anne Frank
51. When I let go of what I am, I become what I might be. –Lao Tzu
52. Life is not measured by the number of breaths we take, but by the moments that take our breath away. –Maya Angelou
53. Happiness is not something readymade.  It comes from your own actions. –Dalai Lama
54. If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on. –Sheryl Sandberg
55. First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials, and methods. Third, adjust all your means to that end. –Aristotle
56. If the wind will not serve, take to the oars. –Latin Proverb
57. You can’t fall if you don’t climb.  But there’s no joy in living your whole life on the ground. –Unknown
58. We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained. –Marie Curie
59. Too many of us are not living our dreams because we are living our fears. –Les Brown
60. Challenges are what make life interesting and overcoming them is what makes life meaningful. –Joshua J. Marine
61. If you want to lift yourself up, lift up someone else. –Booker T. Washington
62. I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do. –Leonardo da Vinci
63. Limitations live only in our minds.  But if we use our imaginations, our possibilities become limitless. –Jamie Paolinetti
64. You take your life in your own hands, and what happens? A terrible thing, no one to blame. –Erica Jong
65. What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do. –Bob Dylan
66. I didn’t fail the test. I just found 100 ways to do it wrong. –Benjamin Franklin
67. In order to succeed, your desire for success should be greater than your fear of failure. –Bill Cosby
68. A person who never made a mistake never tried anything new. – Albert Einstein
69. The person who says it cannot be done should not interrupt the person who is doing it. –Chinese Proverb
70. There are no traffic jams along the extra mile. –Roger Staubach
71. It is never too late to be what you might have been. –George Eliot
72. You become what you believe. –Oprah Winfrey
73. I would rather die of passion than of boredom. –Vincent van Gogh
74. A truly rich man is one whose children run into his arms when his hands are empty. –Unknown
75. It is not what you do for your children, but what you have taught them to do for themselves, that will make them successful human beings.  –Ann Landers
76. If you want your children to turn out well, spend twice as much time with them, and half as much money. –Abigail Van Buren
77. Build your own dreams, or someone else will hire you to build theirs. –Farrah Gray
78. The battles that count aren’t the ones for gold medals. The struggles within yourself–the invisible battles inside all of us–that’s where it’s at. –Jesse Owens
79. Education costs money.  But then so does ignorance. –Sir Claus Moser
80. I have learned over the years that when one’s mind is made up, this diminishes fear. –Rosa Parks
81. It does not matter how slowly you go as long as you do not stop. –Confucius
82. If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough. –Oprah Winfrey
83. Remember that not getting what you want is sometimes a wonderful stroke of luck. –Dalai Lama
84. You can’t use up creativity.  The more you use, the more you have. –Maya Angelou
85. Dream big and dare to fail. –Norman Vaughan
86. Our lives begin to end the day we become silent about things that matter. –Martin Luther King Jr.
87. Do what you can, where you are, with what you have. –Teddy Roosevelt
88. If you do what you’ve always done, you’ll get what you’ve always gotten. –Tony Robbins
89. Dreaming, after all, is a form of planning. –Gloria Steinem
90. It’s your place in the world; it’s your life. Go on and do all you can with it, and make it the life you want to live. –Mae Jemison
91. You may be disappointed if you fail, but you are doomed if you don’t try. –Beverly Sills
92. Remember no one can make you feel inferior without your consent. –Eleanor Roosevelt
93. Life is what we make it, always has been, always will be. –Grandma Moses
94. The question isn’t who is going to let me; it’s who is going to stop me. –Ayn Rand
95. When everything seems to be going against you, remember that the airplane takes off against the wind, not with it. –Henry Ford
96. It’s not the years in your life that count. It’s the life in your years. –Abraham Lincoln
97. Change your thoughts and you change your world. –Norman Vincent Peale
98. Either write something worth reading or do something worth writing. –Benjamin Franklin
99. Nothing is impossible, the word itself says, “I’m possible!” –Audrey Hepburn
100. The only way to do great work is to love what you do. –Steve Jobs
101. If you can dream it, you can achieve it. –Zig Ziglar

Original Article http://www.forbes.com/sites/kevinkruse/2013/05/28/inspirational-quotes/ 

13 Things That Mentally Strong Young Adults Do - Are You One?

Find out if you have what it takes to be considered a mentally stronger person. Do you pass the average mark of a strong mentality? In this article find out what you've been missing! We will take you through 13 questions that were asked to some of the most successful people around us. Take a look at the CardozoReview.

13 Things That Mentally Strong Young Adults Do

For all the time executives spend concerned about physical strength and health, when it comes down to it, mental strength can mean even more. Particularly for entrepreneurs, numerous articles talk about critical characteristics of mental strength—tenacity, “grit,” optimism, and an unfailing ability as Forbes contributor David Williams says, to “fail up.” 

However, we can also define mental strength by identifying the things mentally strong individuals don’t do. Over the weekend, I was impressed by this list compiled by Amy Morin, a psychotherapist and licensed clinical social worker,  that she shared in LifeHack. It impressed me enough I’d also like to share her list here along with my thoughts on how each of these items is particularly applicable to entrepreneurs.

1.    Waste Time Feeling Sorry for Themselves. You don’t see mentally strong people feeling sorry for their circumstances or dwelling on the way they’ve been mistreated. They have learned to take responsibility for their actions and outcomes, and they have an inherent understanding of the fact that frequently life is not fair. They are able to emerge from trying circumstances with self-awareness and gratitude for the lessons learned. When a situation turns out badly, they respond with phrases such as “Oh, well.” Or perhaps simply, “Next!”
2. Give Away Their Power. Mentally strong people avoid giving others the power to make them feel inferior or bad. They understand they are in control of their actions and emotions. They know their strength is in their ability to manage the way they respond.
3.    Shy Away from Change. Mentally strong people embrace change and they welcome challenge. Their biggest “fear,” if they have one, is not of the unknown, but of becoming complacent and stagnant. An environment of change and even uncertainty can energize a mentally strong person and bring out their best.
4. Waste Energy on Things They Can’t Control. Mentally strong people don’t complain (much) about bad traffic, lost luggage, or especially about other people, as they recognize that all of these factors are generally beyond their control. In a bad situation, they recognize that the one thing they can always control is their own response and attitude, and they use these attributes well.
5. Worry About Pleasing Others. Know any people pleasers? Or, conversely, people who go out of their way to dis-please others as a way of reinforcing an image of strength? Neither position is a good one. A mentally strong person strives to be kind and fair and to please others where appropriate, but is unafraid to speak up. They are able to withstand the possibility that someone will get upset and will navigate the situation, wherever possible, with grace.

See the original article here.